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Thursday, February 6, 2020

(Prelims Questions ) Bizzical 2020 - Business Quiz @ SPJIMR

This is a quiz that I conducted at SP Jain ( Mumbai) on 12th January 2020 as part of the college festival OJAS. This was the first time ever that a business quiz was being conducted at SP Jain.





Bizzical 2020 - Business Quiz ( Prelims)




 1. The extensive root network of X mangroves in Vikhroli (Mumbai) is a stable habitat for wildlife and humans alike. This protected ecosystem shelters diverse wildlife making it a unique urban forest coexisting in harmony with the industry. The local fisherfolk too depend on the mangroves for nurturing fish, prawn, crab and lobster species, their principle source of livelihood.
    Identify X.

2. Connect
                        

3. Owned by Pioma Industries, this brand shares its name with a word given to the people of the Etruscan Civilisation – an ancient Italian civilization.

It achieved iconic status after casting a young Ankita Jhaveri in an ad campaign created by the erstwhile Mudra Communications. Avan Khambatta, a young member of the owning family, has been recently cast in its current campaign to emulate the success of the brand’s earlier campaign. Which brand are we talking about here?

4. Gong Shou Dao is a 2017 Chinese kung fu short film directed by Wen Zhang and produced by Jet Li. The film stars Jet Li, Donnie Yen, Wu Jing, Tony Jaa, Jacky Heung, and Asashoryu Akinori among others. 
Its most notable star though is X, and this is his debut performance. The plot is simple: One day, Master X is walking down the street, suddenly he sees the words "Huashan Sect" hiding between the green grass. He closes his eyes and hence the duel with different martial artist masters begins. The film was released on November 11, 2017. Identify X. 


5. As part of its ‘Be A King’ campaign, Budweiser recently launched limited edition Bud bottles especially designed to celebrate a specific achievement. Each of these designs has a single specific source, and each of these represents a unique story about the source. What is the source of these designs? 


6. In celebration of its 20th anniversary, 8 O’ Clock coffee and Warner Bros teamed up to recreate an iconic ______ shop that has long served as the hang out spot for a specific set of people. Located at 199 Lafayette Street in the SoHo neighborhood of New York City, this pop-up shop distributed free coffee, allowed sampling of different 8 O’ Clock blends, displayed memorabilia and invited people to click photos with a certain orange couch. What was recreated by 8 O’Clock and Warner Bros.? 

7. 
Cupcake
Donut
Éclair
Froyo
Gingerbread
(non-exhaustive)  


If this list connects to Android, what does the list below signify?r

Cheeseburger
Enchilada
Dumpling
Fajita
Guacamole
(non-exhaustive)

8. Its founder is known to have provided financial support to La Cagoule, a violent fascist-leaning and anti-communist group which supported the Vichy collaboration with Germans in Occupied France. La Cagoule’s meetings were often conducted at the company’s HQ. Which is this huge global giant whose shady affiliation from the WW II era is the central topic of this book?

9. Owner of famous luxury brands like Gucci and Yves Saint Laurent, this holding company has an owl in its logo because its CEO, François-Henri Pinault, calls the owl his favourite animal. The company is an official partner of the Cannes Film Festival and has launched the Women in Motion awards to highlight the contribution of women to the film industry: no surprise since Francois-Henri’s better half is a well-known Hollywood actress. Once the owner of PUMA, this company has now pivoted to focus solely on luxury fashion. Who are we talking about here? 

10. The man on the left is Bobby Kooka. What is he credited for?


11. What first in the world of advertising did this advertisement achieve?


12. Named after an ancient South Indian term for the tail of a peacock, what was founded in 2013 initially as an online business of a commodity by Matt Chitharanjan and Namrata Asthana ?


13. These items are from a collection called Forandring, launched by ________.

It was launched in June 2019 after an announcement by ________ to solve a problem that makes headlines every year in India.



14. Who is the richest Irishman in the world as per the Forbes 2019 list?


15. Which company’s first logo was this ?




16. Given below  are the top 10 acquisitions of a company with the biggest one by deal size blanked out. The company was recognized as a leader in the Gartner Magic Quadrant for seven consecutive years between 2012 and 2019. Which company and what acquisition? 



17. This coffee table book is based on the most profitable retail chain in India ahead of Reliance Retail, Future Group, D Mart etc. with profits of INR 1253 cr as of FY 2017-18. Incidentally, it is a not-for-profit organization setup way back in 1948. What are talking about?


18. What’s so special about this particular SKU of a perfume launched by CavinKare for the first time ever in India in March 2019?


19. He is a student of biochemistry and also assisted his father’s successful PVC business in his early years. He also worked as a stockbroker and in co-operative banks in Ahmedabad. Whose early days are we talking about ?

20. Which Italian brand launched this limited edition product?


21. Connect the images below. The person on the right is Krishna Bharat.

 

                                                                         End of prelims



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